The Contextual analysis of Persuasive Systems used in designing the COVID-19 content on the news websites: an analytical- comparative study

Abstract

The study aims to identify the persuasive systems which used in designing the contents of Arab and foreign news sites about Covid 19, based on the model of designing persuasive systems that using the general, users, and the technological context tools of analyzing, and the study belongs to diagnostic descriptive studies that are based on a qualitative approach that contributes to deep understanding of the phenomenon and a comprehensive description, and the study employed survey method to examine the visual elements, as well as the comparative method to compare between Al-Ahram Gate in Egypt, Gulf News in Bahrain, the CNN, and BBC Arabic. The results indicated that there is no new, or creative design methods used in presenting the contents during the crisis, but the sites continued to provide normal performance with some differences between sites in providing contents and employing multimedia and interactive features which offered by the Internet, and the study also founded a gap between Arab and foreign sites in design, although there are similarities in some of the basic design points that do not represent a leap in design or development in the performance of designers. The study also monitored the need for news sites to measure and determine the priorities of the audience, especially in Arab sites, and the results of the study indicated the need to develop a new scientific term in the field of design which called "The art of designing contingent contexts" or "The art of designing contexts during crises".